Meet BLOCH: Main Stage dance wear headliner

Bloch UK

Meet our CYD? Super Convention Main Stage dance wear headliner and pointe shoe fitter for the CYD? x Joffrey Ballet School Intensive, BLOCH!

Ahead of the CYD? x Joffrey Ballet School Intensive on August 16th - 18th and the CYD? Super Convention on October 11th and 12th, we sat down with BLOCH to learn more about this long-standing dance wear brand.

Why do you believe well-fitting and comfortable footwear (specifically pointe shoes) and clothing is important for dancers?

Every dancer has their own unique style, shape and requirements for their performance, and that product needs to work hard! Each and every product we design is meticulously tried and tested, in premium quality technical fabrics and designs that move and perform. And finding that perfect fit is crucial, what works for one dancer may not work for another. We offer such a wide variety of styles (especially in pointe), so we can be 100% sure we can find each dancer their perfect fit and what works for them.

How important is aesthetic value vs durability when designing your clothing?

It's equally important! Dancers should always expect the very best in both style, comfort, technical design and quality that meets their performance demands.

Can you talk our audience through some of your best-selling items and any new pieces/collections you would like to highlight?

We've extended our dance ranges with some incredible new collections and product innovations recently, from our 'Kix' commercial dance sneakers to our two new activewear collections for both teenagers and adults, packed full of eye-catching designs and built for performance. We continue to have the very best in ballet, jazz and tap footwear with an extensive range of styles, so any dancer can find their perfect fit! Plus, we've just added a new best-selling commercial heels boot, the 'Allure', to our ever-evolving range.

What makes your business stand out from competitors in the industry?

With over 90 years of technical design and break-through innovation, we are constantly innovating, improving, and adapting our ranges to better meet the needs of our dancers.  Our mission is to listen to dancers and always bring the very best there is to the dance community: we're loved by students, approved by teachers, and trusted by professionals all around the world.

What does this partnership with CYD? mean for your business?

CYD? offers such an incredible dance experience, inspiring, engaging, supporting and listening to young dancers from all abilities and styles across the UK. With these shared core values, we're absolutely delighted to be a part of it and bring the world of Bloch to CYD?

Check out BLOCH's exceptional range of dance wear and shoes here.

More Latest News
Our Sponsors
Headline Sponsors
Featured Sponsors
Partners & Featured Exhibitors
Want event updates and special offers?
Enter your details below and subscribe to the CYD? newsletter.
Can-You-Dance-Logo-1